Racial Stereotypes Of The Media Essay - 1918 Words

Jones | 1 Phebe Jones Intro to Mass Communication Nancy Stillwell 11/30/16 A Look at Racial Stereotypes in the Media The media is our way to communicate ideas, feelings, news, entertainment, and anything the heart desires to anywhere and anyone. Our lives revolve around the media. No matter how we feel about it, we are surrounded by it. Unfortunately, as a society that revolves around media, it is hard to be uninfluenced by what we see. We are retaining the information thrown at us by the media whether we realize it or not and it hits everyone in different ways. The prevalence of race and the media’s generalized stereotypes and false portrayals of it make it difficult to steer clear of racism and stereotypes in everyday life as well. We are particularly approached by many advertisements a day and although not all of them have a chance to portray race, some do and they impact people in various ways. In advertising like commercials, pictures with logos, or any other visual element to help a company gain more revenue, often racial stereotypes can be added in, with or without the realization of those creating the ads. It is even possible that it may be the intent of some. Because most advertising is put out to attract a particular group of people, it may also attack them at the same time, by portraying the stereotype of those people instead of a more realistic version of a group of people. Michael T. Elliott writes, in his article called Differences in the Portrayal of Blacks: AShow MoreRelatedRacial Stereotypes of Blacks in the Media2217 Words   |  9 PagesRacial Stereotypes of Blacks in the Media The media and stereotypes are two separate entities. However, many times these two matters commingle. The lines begin to blend and soon people may not be able to distinguish between these two affairs. The stereotypes are so welded into what is shown in the media. A stereotype is a generalization of a group of people. In and of themselves, stereotypes are not damaging. Stereotypes become damaging when they distort the view placed on a group of individualsRead MoreMedia s Effect On Black Children Essay1201 Words   |  5 PagesMedia has conditioned society into thinking racial stereotypes are the norm. â€Å"Irish people are drunks† and â€Å"Asians are good at math† are all classic examples of common racial stereotypes. Author Michael Omi of â€Å"In Living Color: Race and American Culture† asserts how media presentation of minorities establishes peoples perspectives of â€Å"these groups†. However, where do racial stereotypes media portray originate f rom? It comes from the establishment of America oppressing others. 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It’s evident that film is a type of mass media that has a certifiable amount of power to influence audience’s views, yet this platform consta ntly disregards the need for diversity in favor of stereotypes. Movies